Building And Broadcasting Your Brand

Developing the Next Generation of Rainmakers Building and Broadcasting Your Brand One of my favorite business books is Never Eat Alone  by Keith Ferrazzi. I have listened to the book on my iPod and read a hard copy of the book. Most law firms are focused on building their brand, but only a few lawyers are focused on it. In chapters 23 and 24, Ferrazzi discusses building and broadcasting your individual brand. The starting point is to decide what you want people to think  when they hear your name?  When I was building my law practice I wanted my  potential clients to think I was: For 25 years I wrote a column for Roads and Bridges magazine titled “Law: The Contractor’s Side.” That column enabled me to build my brand more than anything else I did. So, you have two questions to ponder. First, what do you want people to think when they hear your name? Second, what are you doing to build your brand? I practiced law for 37 years developing a national construction law practice representing some of the top highway and transportation construction contractors in the US.